Shortly before the 2008 presidential election, Airbnb had a brilliant marketing campaign, pitting ficticious breakfast cereal “Obama O’s” against “Capt’n Mcains”, which they then turned into real cereals, at least for a limited time.
It seemed they lost the plot and gone completely sideways… breakfast cereals? Really?
But it was a phenomenally successful campaign, and we believe, it gave a great boost to their business in the early years and put them on the map.
However, while we may be 8 years late in reporting this… the jingle used for the Obama O’s cereal sure sounds awfully familiar, a bit too familiar.